Firkins Bakery made freshSpiderzone undertook the brief from Firkins Bakery Managing Director Ian Bolderston. 'We were expanding and looking to compete with our rival Greggs the bakers for high street presence. We felt a refresh was necessary to make us look more professional and more approachable, hence we undertook a rebranding exercise with Spiderzone. The results were fantastic, they have modernised our look and the brand now looks a lot cleaner and a lot more distinguished, helping to drive footfall to our stores’After a couple of weeks of research and design development, the creative’s in the studio at Spiderzone came up with a dual brand identity for both Firkins and its associate Wollaston Bakeries brands that is now being rolled out across the 33 shops in the Bakery chain.
Firkins Bakery made fresh
Spiderzone undertook the brief from Firkins Bakery Managing Director Ian Bolderston. 'We were expanding and looking to compete with our rival Greggs the bakers for high street presence. We felt a refresh was necessary to make us look more professional and more approachable, hence we undertook a rebranding exercise with Spiderzone. The results were fantastic, they have modernised our look and the brand now looks a lot cleaner and a lot more distinguished, helping to drive footfall to our stores’
After a couple of weeks of research and design development, the creative’s in the studio at Spiderzone came up with a dual brand identity for both Firkins and its associate Wollaston Bakeries brands that is now being rolled out across the 33 shops in the Bakery chain.
capturing the imagination
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