What is your social media strategy?
When developing your social media strategy, some of the things that you will need to think about are: who is my audience, what do they care about, how do they behave online, what is our current marketing strategy, and how can social media fit in?
The main reason why a business needs to ask itself these questions is: you need to create content that is valuable to people. This is the first step to being trusted. The type of content ranges from short form status updates to full blown 30 minute videos.
What subjects are you going to create content for? If you are a start up business, you will need to do some experimentation, and over time you will find content that resonates with potential customers. If you are an established business, you should have enough data and historical knowledge to find out what your customers care about.
After you conduct the preliminary research, you will be able to form a beginning social media strategy. We say ‘beginning’ because you will need to be nimble enough to change directions if your strategy doesn’t pan out. Always have a backup plan.
If your business goal is to increase leads by 25% month over month, you have to come up with a strategy to support this goal. One potential strategy is: Thought leadership through educational content and digital relationship building. Very simple. Now your job as a leader is to preach this strategy throughout the organization. It provides clarity and focus for the next phase of your social media marketing plan: Tactics.
What are you doing to create a social media strategy?
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