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Creative Design
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Honda Racing
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Honda Racing
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KTC
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Onkyo
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ESPN
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Firkins Bakery
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DNX
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Inov8 Science
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Inov8 Air Disinfection
Print
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Litho and digital
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Large format
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Exhibition and modular
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Livery
Events
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BP : Castrol
Castrol Car Catwalk - European Events Programme:
A grass roots approach to targeting young passionates: brand-conscious, performance-seeking consumers, who care about which brand of oil they buy.
A custom-built, Castrol Edge-branded Roadshow Trailer with a unique car catwalk turntable appeared at 14 major motoring events across Europe with an attendance in excess of 500,000 visitors.
Best Modified Car competition in each country with a Grand Final at The Paris Tuning Show and the chance to win a fully 'pimped' Honda Integra.
•World-famous tuned car appearances
•Break-dance shows, compere and promo girls
•Local media engagement
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Honda UK
Sponsorship and Customer Loyalty Event
Honda wanted to leverage their sponsorship of their BTCC Team (racing Civic Type Rs), and at the
same time nurture their relationship with their
very loyal Type R owners. Spiderzone managed Honda's title sponsorship of the race meeting at Brands Hatch, which included publicity, invitation packs, and VIP hospitality within a stunning
marquee.
•First come first served ticket offer on Type R forums
•World's largest car display of Honda Type R's
•Display lap featuring Type R cars and bikes
•Dome marquee giving an exclusive preview of the new Civic Type R
•A 'Question of Motorsport' starring the world famous race drivers as panelists, was filmed and posted on the team's social network pages.
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events 3
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Onkyo
'Sound of Speed' Product Launch & Conference
Onkyo wanted a select group of journalists to attend a launch event, in order to demonstrate their new AV home cinema products in a memorable way.
Seeking to provide an experience that would combine luxury and adrenaline, the venue for product demonstration was the serene and stately Fawsley Hall, landscaped by Capability Brown.
In sharp contrast, Silverstone was the setting for the briefing and high octane guest entertainment.
• Half-day on track, driving single seaters, skid pan cars and with passenger laps in the fastest road car around the Nurburgring, the Gumpert Apollo.
• Indulgent hospitality and tranquility of Fawsley Hall - where better to "demo the enhanced presence, depth and airiness that the height speakers bring"!
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events 4
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Fingal PR
Le Mans Series Mall Promotion
Q: How do you get 2 Le Mans cars into one of the UK's busiest shopping centres?
A: Careful planning, sweet-talking and perspiration (sadly we weren't allowed to drive through the halls!)
• 3 days at Milton Keynes shopping centre
promoting the Le Mans Series leg at Silverstone.
• We brought the glamour and spectacle of Le Mans to life. Seeing these beautiful, pedigree cars in the flesh not only delighted the enthusiasts but it caught the imagination of many regular shoppers.
We didn't, however, manage to prevent a toddler rolling his new toy fire engine into the Peugeot's air intake!
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events 5
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Halfords
Centenary Commemoration Event
To commemorate their centenary, Halfords headline sponsored the last round of the British Touring Car Championship at Brands Hatch. In addition to negotiating a package of naming rights, programme advertising and circuit branding, to catch the attention of the TV cameras Spiderzone even organised an appearance by Chitty Chitty Bang Bang!
Halfords used the occasion to provide hospitality for its commercial partners and 1000 staff from their 450+ outlets to thank them for their support. We developed two hospitality zones for the two sets of guests: one a formal marquee with full VIP hospitality, the second - for staff - was a hospitality unit hosting arcade games, entertainers and refreshments.
Completing the effect, thousands of baseball caps and Team Halfords foam hands were given away to race-goers and staff alike, maximizing the branding opportunity, so that Halfords truly 'owned the event'.
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