Experiential
Spiderzone combines creative branding with a great understanding of events to create memorable, fully integrated, brand experience campaigns.
We create brand campaigns that address strategic issues for our clients. Big ideas brought to life and integrated with other media and environments to maximise engagement – campaigns that can challenge or craft brand perceptions. Our Creative, Online, Print and Events services strategically support each other to produce engaging experiential events with mind-blowing results.
01
Honda UK - Goodwood MMS
Event:
For the second year running, the Goodwood Festival of Speed ran its hugely popular "Moving Motor Show" on the opening day of the "largest motoring garden party in the world".
Housed in an 80m long marquee with a two lane road running through it, 20 prestigious car manufacturers simultaneously ran test drive and passenger ride experiences up the farmous Hill Climb course for invited guests and members of the public.
Challenge:
To publicise the event and the opportunity for Honda Dealers and affiliates to take up places at the MMS. And to ensure participants have a great experience.
Solution:
Spiderzone managed Honda's MMS project, including the email campaign for membership and invitation, event set-up - with some challenging logistics (how do 3 people get 7 cars from a field into a giant marquee in 2 hours) and hosted the live show - managing bookings, channelling sales leads and organising the drivers.
02
Sea Isle - UK carnivals experiential
Event:
St Paul’s Carnival, Bristol and Notting Hill Carnival, London
Challenge:
To re-launch Caribbean food ingredient brand Sea Isle at the South West’s most vibrant outdoor show and follow up at europe's largest carnival at Notting Hill.
Solution:
Pre-event publicity, press and billboard advertising and branding. Sampling of the product range in a bespoke display unit, facilitated by enthusiastic event staff. Sea Isle branding was selectively placed all around the events.