The aim of our post here isn’t to undermine the designers of the following infographics, but rather it’s an opportunity to demonstrate some of the pitfalls of designing your own infographic. Having an interesting set of data doesn’t mean it should be turned into an infographic. However, if you’re convinced that the data you have should be turned into a graphical translation, then it’s worth following through correctly. We've collected some examples below of painfully poor infographics that tell you nothing, will leave you feeling confused and very brain-numbed
1. A LESSON IN MATHS...
This infographic was designed to show the results of a survey, and if the different characteristics were conveyed in separate charts it would have actually made sense. If you add up the percentages for the different characteristics described in this infographic, you would get a 243% baby boomer!
2. NOT JUST THE TEMPERATURE RISING...
3. BLOCK HEAD!
A traditional bar chart is a great way to elucidate a set of data. When using bar charts however, it’s important that the length of the bars does correlate with the statistics at hand. Maybe this designer had spent too much time at the bar before they knocked up this little number!
4. ENGLAND ON THE COSTA DEL SOL..?
A rather confusing infographic produced by the Atlanta Falcons. Pretty sure Britain had opted to leave the EU, however, this American NFL team would hate to see us leave. So much so, they decided to move England into Spain. The infographic also claims that the team will take 3 planes to London, but then states that they will be flying from Atlanta to Baltimore, and then from Baltimore to London (two flights).
5. GIANT STEPS...
This infographic from New South Wales shows the increase in the number of nurses - which is factually correct - the only problem is that you get a very different sense of scale from studying the image than you do if you just glance at it. Four stick people represent 43,000 nurses - so why are 28 more stick people used to represent an increase of just 3,000 nurses? That's a 700% infographic explosion to show a 7% increase. We can only assume someone leant on the paste key.
6. SORRY DID WE SAY 5 INFOGRAPHICS..?
We couldn't help slipping this last one in. It's an infographic developed by Spiderzone. Unlike the inadequate examples you've just been cringing at our Spiderzone infographic does what Infographics are supposed to do for a business or brand. Spiderzone produces infographics on a regular basis for a variety of clients, ranging for SME's to international brands. If you need help constructing an engaging infographic then send your brief over to our marketing and design team.