Events case study

Honda UK - Goodwood MMS

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Event:

For the second year running, the Goodwood Festival of Speed ran its hugely popular "Moving Motor Show" on the opening day of the "largest motoring garden party in the world".

Housed in an 80m long marquee with a two lane road running through it, 20 prestigious car manufacturers simultaneously ran test drive and passenger ride experiences up the farmous Hill Climb course for invited guests and members of the public.

Challenge:

To publicise the event and the opportunity for Honda Dealers and affiliates to take up places at the MMS. And to ensure participants have a great experience. 

Solution:

Spiderzone managed Honda's MMS project, including the email campaign for membership and invitation, event set-up - with some challenging logistics (how do 3 people get 7 cars from a field into a giant marquee in 2 hours) and hosted the live show - managing bookings, channelling sales leads and organising the drivers.